Smart phone have taken over desktop computers

The usage of mobile phones continues to grow in a large scale, with so many people using smart phones, to carry out their day to day activities, gone are the days, when people would get back home and do their work on desktop.

Mobile-vs-Desktop - Traj Infotech

These days, at every step you can see people busy with their smart phones; it can be used to pay bills, for online shopping, for chatting, etc.

Companies need to understand that people use their mobile phones a lot. These days, people and digital media are addicted to smart phones.

The reasons why smart phones are more popular, because of convenience, providers have been investing, a big sum of money, on the speed of the network and the different makers of mobile phone, have been working on improving the device, making it more powerful than desktop computers that are commonly, found at homes.

Today, you have speed and power at your fingertips, mobile users is much higher, than desktop users. Content writers need to provide a tailor made content for smart phones screens.

Most people like accessing numerous websites on mobile phones. These website need to change or be able to adjust to the smart phone, to improve the user experience. You need to make sure web pages and websites load much faster.

These days, the graphics used is different, compare to, the graphics used before. The concept is to use graphics that is less complex, it will benefit smart phone users, making the web page load much faster and will make sure, the graphics are more appealing.

HCI, stands for Human computer interaction, it refers to the use of technology and design than focuses mostly on the interface between the computer and the user.

Size and fonts also play an important role. Since, the screen of a smart phone is much smaller, it is difficult to read any content, if the font size is too small, the size should be right for people to read properly. SEO Company in Ahmedabad – Traj Infotech Pvt Ltd.


A Small sized business definitely requires Digital Marketing

Any small business can achieve success, if they invest in digital marketing, rather than, traditional marketing. Digital marketing offers umpteen benefits.

Digital Marketing is very helpful

The major hurdle faced, by a small sized business is, competing with large companies that are trying to sell or market similar products and services. Digital Marketing is perfect, to compete with bigger organizations. SEO and digital marketing is all the time growing. You need a digital marketing agency that will help your company, take advantage of opportunities and grow.

Digital marketing is economical compare to traditional marketing

Trying to find, money for investment, in traditional marketing, is not easy, it is tough. Better to opt, for digital marketing because of good results, economical and needs fewer efforts.

digital-marketing-for small sized business

Conversion rate

Digital marketing focus on ways, to increase the number of customers and the conversion rate, you can hire digital marketing professionals to sharpen the conversion rate.

Generate high revenue

People put up advertisements, about their products or services, only to generate good revenue. According, to a study by Google, companies using digital marketing were able to generate, 3 times more revenue, compare to companies using traditional marketing.


It is very crucial to know your target market, and what do they need. With the help of Digital Marketing Services, you can reach out to your target audience, and give them what they want.

Mobile users

Digital marketing is useful in targeting mobile users. You should have a mobile responsive page or website, because it is the best way, of connecting with mobile users.


It is vital to build your brand. So, think big and start brand building, on Twitter, SEO, UX, content marketing, etc.


Reviews, feedback, testimonials, sharing of content and others, can grab the attention of customers and also help in building trust.


A good digital marketing professional should not, find it difficult, to get visitors, to take up some positive actions, such as, purchasing the product or signing for a company newsletter, etc.

Business Survival

For business survival, your Digital Marketing agency needs to, convert website visitor into dependable customer. Digital marketing has the essential elements, to enhance sales, profits and be successful.


Social Proof has the power to facilitate Online Marketing Strategies

Social Proof has the power to facilitate Online Marketing Strategies

online marketing strategies - Traj Infotech

It is time that one should think about, social proof for their Digital Marketing campaigns. There are different types of social proof that are useful for online marketing. Depending on the company’s product or service, social proof can be incorporated into the Digital Marketing Strategy.

Let’s look into the social proof

Celebrity social proof

This is a great idea, to sell you product, the advantage of having a celebrity is that they can be identified easily. When a celebrity endorses a product or service, it makes a big difference. This is an awesome way to motivate potential customers. This is the reason celebrities are paid very well, to endorse various products, such as energy drinks or sports shoes, etc.

Use social proof

This is very powerful, especially for online retail or retailers. The testimonials and reviews of many customers, act as a great motivation, and are very helpful in pushing the conversion rate and in driving sales. Today, most people look at reviews while shopping online.

Expert Social Proof

Influencers play a very vital role in brand awareness. Getting either a testimonial or an endorsement, from a well reputed influencer, from the same industry, can add brand value. Customers intuitively expand the influencer’s reputation to the company and the product.

Wisdom of the audience social proof

A lot of people have this fear, about missing out on something that is very crucial or thrilling. When McDonald’s once had advertised that they served 30 billion, it was not to brag, but to tell potential customers that they are missing something terrific.

Wisdom of Friends Social Proof

Research has shown that we always value views or opinion of people who share something common with us. It is friends, who share something common with us. When it comes to shares and likes on Social Media, whenever we see our friends share or like a particular product or service, we are eager to try the product or service. In short, friends do influence our decision making.

Ways to create a successful Marketing Strategy for your Startup Company

Are you planning to build your own startup company? Let me tell you that the road ahead is very difficult, if the foundation of your startup is strong and right, it will lead to great results.

marketing strategies for startups - Traj Infotech

You need to focus on creating a marketing strategy at the initial stages of the business, so that you have a marketing strategy ready, when the company is set to officially launch.

Know your Target Market
It is vital to identify your target market, you need to make your brand look attractive and ensure that the marketing campaign is not for a specific group because it will disaffect a much larger group.

Ways to conduct a Market Research
What many startup companies fail to understand is, need to generate a marketing strategy much before the launch. Understand how your product or service can help in improving the lifestyle of your target audience, interview the audience, let the audience use your product or service and take note to their comments or feedback. All of this will help in crafting a good marketing strategy.

It is crucial to understand what works well for your competitors and to notice the drawbacks or flaws in your competitor’s marketing strategy, so that you don’t make the same mistakes.

Being realistic
Budget is very important for a startup. You need to stay within the limits, and not exceed your expenditure.

Channels for distribution
Start with a website, then with profile on various social media channels such as, Twitter, YouTube, Facebook, Instagram, etc.

Email list
Everyone starts from zero, to grow your email list, you may need to offer a discount or incentive to people, to sign up for your company emails.

You can add what you like to your marketing strategy,

  • Blogs
  • Video
  • Newsletter
  • Guides
  • Infographics
  • Focus on developing a great content

Influencers can help in brand awareness, they make things easier by helping you connect with people who are interested in your brand.

Test your campaign
You need to evaluate your marketing strategy, if it is working well or not, and understand which strategy needs to be changed or scrapped fully.

Never get discouraged
Never give up, if things do not work out as planned, you can attempt a new plan or strategy.